Definition of Marketing

Marketing includes all activities for transferring goods from producer to consumers. Its main aim is to sell and satisfy the consumers. Today, market’s king is consumer. So, marketing provides you good technique to handle customers. Marketing’s best technique is marketing mix. Marketing mix has four P

1. Product which is made by producer must be made quality basis.

2. Price is fixed by market but marketer should take low price than market for increasing of sale.

3. Promotion is done by advertising; it must be used at proper time for target audience.

4. Placement is relating to distribution activities, marketer should reach by proper channel of distribution.

 Features/ Nature of Marketing Orientation:-

1. Consumers

Consumers are the king of market and all salesmen who want to sell goods to consumers, should create good relationship with consumer and also solve their problems for enhancing the product branding in market.

2. Organizational Capability

Before marketing, it is very necessary that company should see his organizational capability which is available to fulfill the order of sale. If not, then create the limit of marketing.

3. Competitors

It is also nature of marketing that you will see competitors in the your market. Never ignore them and create advance strategy to fight and defeat your competitors. Some time, new competitors may be your friends for increasing sale because every new competitor helpful to make a physical market for you where consumer can come and buy.

4. Co-ordination

It is also nature of marketing that it is connected with other activities. It is the duty of marketing manager to do co-ordination with other department.

5. Performance

Marketing should be based on performance. We have to pay for all cost on the basis of past selling. If any branch’s sale value is high. We should promote that branch by increasing the salary that branch’s salesmen and advertising cost.

Main Marketing Concept

1. Production Concept

This concept guides us that we should produce the products at minimum production cost.

2. Product Concept

This concept guides us that we should sell the best quality product to consumers.

3. Selling Concept

Selling concept guides us that we should take minimum selling price from consumer. For this we have to decrease our selling cost.

4. Marketing Concept

Marketing concept guides us that in this era, consumer is king of market and all marketing activities main target should be to satisfy the consumers.

Scope of Marketing

1. Marketing in New Company

2. Marketing in Old Company

It is also the part of scope of marketing. In old company , we see that there are already large number of consumer are buying goods. There is no need to invest high amount on advertising but company can find his scope for improving the quality of product which will be sold to existing consumers. Old company should concentrate his mind for maintaining the stable his level in market by providing quality products, continuing researching and decreasing the cost.

3. Marketing in NGO


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Business Education: Marketing
Business Education
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