Marketing Intelligence

Marketing intelligence is strategy in which company gets the information of competitors activities through his intelligence bureau and use...

Marketing intelligence is strategy in which company gets the information of competitors activities through his intelligence bureau and use it for his business sales promotion.

For Example :

Suppose there are three companies who are taking the contract for construction of building. The names of company are A, B and C. Suppose, govt. demands bid for construction of government building. C company is very clever and takes help from his intelligence bureau for knowing the bid prices of B and C company. After some investigation, company's intelligence bureau succeeded to know the expected bid prices of B and C company. Now, A company decreases his cost than competitors and win the bid from government department. So, marketing intelligence is very needed for every company.

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Business Education: Marketing Intelligence
Marketing Intelligence
Business Education
https://business.svtuition.org/2010/05/marketing-intelligence.html
https://business.svtuition.org/
http://business.svtuition.org/
http://business.svtuition.org/2010/05/marketing-intelligence.html
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