Strategy of Segmenting the Market

For creating target market or segmenting the market, we can use following strategy :


1st Strategy

Undifferential Marketing or Mass Strategy

In this strategy, company does not make small segment of market and target the whole market in one offer. All marketing mix policy will be same for all parts of market.



2nd Strategy

Differentiated Segmented Marketing

In this strategy, company divides his products, services according to need of different consumers. Company's all market policy will be different for all market segmentation.




For example:

Company of refrigerator enters in differentiative marketing technique and divide his product on basis of income of consumers.

Ist Product - 165 liters. with two door advance refrigerator for rich consumers.

2nd Product - 165 liters. with one door simple for middle consumer.

3rd Strategy

Concentrated Marketing

This strategy is used when company has limited resources and wants high profit from specific segment of market, at that time company makes market policies for specific segment.

COMMENTS

Name

"FTDR Act 1992",1,advertising,2,business,29,business environment,43,Business Ethics,1,business glossary,2,business ideas,1,Business Scams,1,Business Test Online,1,Business Tips,1,buyer behavior,3,central bank,1,commerce,11,company,5,company law,2,competition act 2002,2,construction,1,cost,1,credit control,1,debt,1,development bank,2,DOT,1,economic policy,6,education,1,fema 2000,2,fiscal policy,3,govt.,1,hotel,1,how to,6,Human Resource Management,1,india,1,industrial policy,1,inspiration,1,ISO,1,IT Act 2000,2,legal policy,5,loan,1,marketing,9,marketing management,26,mba,7,mba + bank,2,mba first semester,10,mba first semster,2,mis,5,monetary policy,2,mrtp 1969,2,national security,1,NGO,1,presentation,1,price,1,product,1,public relation,1,sales promotion,4,Social Environment,3,structure,1,teasure,1,technology,4,wi-fi,1,
ltr
item
Business Education: Strategy of Segmenting the Market
Strategy of Segmenting the Market
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtjPDOLYL5LUIemBm2DiRbYbF0utv3oXA-_4hCxUIkAUJoWWPYVdztLh__2mh1DCIRWVZ20NhEY7dG4PKFAq0-AMdcWGwL8IujRFltTtEUAZSIjPqJQjTPldYDewWo4spsLPcfQqFIYCEq/s320/undifferentiated+marketing.PNG
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtjPDOLYL5LUIemBm2DiRbYbF0utv3oXA-_4hCxUIkAUJoWWPYVdztLh__2mh1DCIRWVZ20NhEY7dG4PKFAq0-AMdcWGwL8IujRFltTtEUAZSIjPqJQjTPldYDewWo4spsLPcfQqFIYCEq/s72-c/undifferentiated+marketing.PNG
Business Education
https://business.svtuition.org/2010/05/strategy-of-segmenting-market.html
https://business.svtuition.org/
http://business.svtuition.org/
http://business.svtuition.org/2010/05/strategy-of-segmenting-market.html
true
7226108229274062371
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy