Product mix is the set or group of products which a particular company offers to public. Product mix is very helpful for taking advantage one product brand benefit for selling other product. For example:
Godrej Agrovet division has following product mix:
a) animal feeds
b) agricultural inputs
c) horticulture
d) tissue culture
e) retailing
Godrej Agrovet division has following product mix:
a) animal feeds
b) agricultural inputs
c) horticulture
d) tissue culture
e) retailing
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