Macro environment of business means that environment which can not be controlled by company. In this environment economic, social, political and technical environments are included. These environment powers affect not only our company or firm but these may affect whole industry. So, we can not stop of its affect. It means changing in this environment may be risky for our business.
I can explain this in simple world. For example a MNC is doing his business from 30 years in India. It is generating high profit and providing high value to the peoples of India. It has controlled its micro environment. But Govt. now has changed and Govt. has issued order to stop the business of that MNC because it may decrease domestic business. So, it may be very risky. So, MNC's officers should have to prepare for this. If they study macro environment of business. They can also get good idea for protecting its risk.
I can explain this in simple world. For example a MNC is doing his business from 30 years in India. It is generating high profit and providing high value to the peoples of India. It has controlled its micro environment. But Govt. now has changed and Govt. has issued order to stop the business of that MNC because it may decrease domestic business. So, it may be very risky. So, MNC's officers should have to prepare for this. If they study macro environment of business. They can also get good idea for protecting its risk.
COMMENTS