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Marketing Intelligence

>> May 4, 2010


Marketing intelligence is strategy in which company gets the information of competitors activities through his intelligence bureau and use it for his business sales promotion.

For Example :

Suppose there are three companies who are taking the contract for construction of building. The names of company are A, B and C. Suppose, govt. demands bid for construction of government building. C company is very clever and takes help from his intelligence bureau for knowing the bid prices of B and C company. After some investigation, company's intelligence bureau succeeded to know the expected bid prices of B and C company. Now, A company decreases his cost than competitors and win the bid from government department. So, marketing intelligence is very needed for every company.




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