Components of Marketing Information System or Sources of MIS

>> May 4, 2010

1. Internal Marketing or Accounting System

This component or source tells that company should get all marketing relating information through this source. Company makes the accounts of customers and records the sales. After analyzing it through management accounting and cost accounting, company can obtain all useful information relating to past marketing data.

2. Marketing Intelligence

Company can take the help of marketing intelligence for getting information of competitor activities.

3. Marketing Research

For improving the quality of product, company need marketing research information. This information is given by marketing research team.

4. Marketing science

Marketing science means use mathematics and quantitative techniques to solve business and marketing problems.


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