Definition of Sales Promotion
Sales promotion is the technique in which salesman gives incentives to consumers for increasing the selling of his products.
Major Steps in Sales Promotion:
1st Step :
Setting of Objective
a) Target market - get consumers
b) switch away the market from competitors
c) Free trial for new users.
2nd Step:
Setting of Sales Promotion Tools :
a) Free Sample
b) Gift Coupons
c) Rebate or discount on sale
d) special facility : Free delivery
e) Contest, games and prizes
f) some quantity free with purchasing large scale.
g) Buy back guarantee
3rd Step
Setting Time Period for promotion
{*} Fix month, week or days of promotion
4th Step
Setting test before large scale sales promotion
{*} Test promotion incentive in small segment of market.
5th Step
Evaluation
Check the effect of promotion on sale
+ point : increase the sales
- point : decrease the sale
Sales promotion is the technique in which salesman gives incentives to consumers for increasing the selling of his products.
Major Steps in Sales Promotion:
1st Step :
Setting of Objective
a) Target market - get consumers
b) switch away the market from competitors
c) Free trial for new users.
2nd Step:
Setting of Sales Promotion Tools :
a) Free Sample
b) Gift Coupons
c) Rebate or discount on sale
d) special facility : Free delivery
e) Contest, games and prizes
f) some quantity free with purchasing large scale.
g) Buy back guarantee
3rd Step
Setting Time Period for promotion
{*} Fix month, week or days of promotion
4th Step
Setting test before large scale sales promotion
{*} Test promotion incentive in small segment of market.
5th Step
Evaluation
Check the effect of promotion on sale
+ point : increase the sales
- point : decrease the sale
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