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Sales Promotion

>> May 3, 2010


Definition of Sales Promotion

Sales promotion is the technique in which salesman gives incentives to consumers for increasing the selling of his products.

Major Steps in Sales Promotion:

1st Step :

Setting of Objective

a) Target market - get consumers
b) switch away the market from competitors
c) Free trial for new users.

2nd Step:

Setting of Sales Promotion Tools :

a) Free Sample

b) Gift Coupons

c) Rebate or discount on sale

d) special facility : Free delivery

e) Contest, games and prizes

f) some quantity free with purchasing large scale.

g) Buy back guarantee

3rd Step

Setting Time Period for promotion

{*} Fix month, week or days of promotion

4th Step

Setting test before large scale sales promotion

{*} Test promotion incentive in small segment of market.

5th Step

Evaluation

Check the effect of promotion on sale

+ point : increase the sales

- point  : decrease the sale




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