Sales Promotion

Definition of Sales Promotion

Sales promotion is the technique in which salesman gives incentives to consumers for increasing the selling of his products.

Major Steps in Sales Promotion:

1st Step :

Setting of Objective

a) Target market - get consumers
b) switch away the market from competitors
c) Free trial for new users.

2nd Step:

Setting of Sales Promotion Tools :

a) Free Sample

b) Gift Coupons

c) Rebate or discount on sale

d) special facility : Free delivery

e) Contest, games and prizes

f) some quantity free with purchasing large scale.

g) Buy back guarantee

3rd Step

Setting Time Period for promotion

{*} Fix month, week or days of promotion

4th Step

Setting test before large scale sales promotion

{*} Test promotion incentive in small segment of market.

5th Step

Evaluation

Check the effect of promotion on sale

+ point : increase the sales

- point  : decrease the sale