Channel Management

Definition of Channel Management

Channel management means to select good middlemen and distribute the goods through them at cost effective.

Function of Channel Management

1. Selecting channel members

Before selecting good middlemen, check intermediary's experience and past reputation.

2. Training channel members

To train channel for proper work

3. Motivate channel members

4. Evaluate channel

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Business Education: Channel Management
Channel Management
Business Education
http://business.svtuition.org/2010/09/channel-management.html
http://business.svtuition.org/
http://business.svtuition.org/
http://business.svtuition.org/2010/09/channel-management.html
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