Definition of Channel Management
Channel management means to select good middlemen and distribute the goods through them at cost effective.
Function of Channel Management
1. Selecting channel members
Before selecting good middlemen, check intermediary's experience and past reputation.
2. Training channel members
To train channel for proper work
3. Motivate channel members
4. Evaluate channel
Channel management means to select good middlemen and distribute the goods through them at cost effective.
Function of Channel Management
1. Selecting channel members
Before selecting good middlemen, check intermediary's experience and past reputation.
2. Training channel members
To train channel for proper work
3. Motivate channel members
4. Evaluate channel
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