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Level of Inflation has Decreased

After decreasing the prices in the retail market, wholesale market of India has decreased its level of inflation. inflation rate fell down and reached at 6.6%. In the Nov., it was 7.52%. All fruits and vegetables rates have decreased in the Indian market.


This wholesale inflation is the lowest in the last 5 months. There may be lots of decreasing the inflation in the wholesale market but main reason is the good winter season. Production is enough. Now, there is no need to increase the interest of loan by RBI in next 28th feb. 2014. Loan will be costly if the inflation will increase but now, the situation is just opposite. All most all the products prices have decreased and there is no need to in add more percentage in the current rate of interest for issuing loan.

After getting the report of wholesale index, there is the chance of decreasing the interest rates. All most all the industrial organisation of India want to decrease interest rate, so that they can get loan at cheap rates.

PHD Chamber's president Sharad Jaipuria has requested to reduce the Bank Repo rate and develop the current economy of India. 
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Objective of Business Environment

Following are main objectives of business environment:
1. Knowledge of Information 
By studying the business environment, we can know the changes of business. This information is very useful for our business. Every businessman should aware current environment of business. With this, he can think the future of his business in such environment. 
2. Basis of Decisions 
One of main objective of the study of business environment that it can provide all the information which is needed for taking good decisions. Suppose, you completed your internal business environment study. With this study, you can take decision relating to purchase, sale, salary and price because you know your competitor, you know your suppliers and you know your customers. 
3. Helpful in making of Policies 
For making good business policies, we need to know and scan business through business environment. 
4. Technological Planning 
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Limitation of Business Environment Analysis

Following are main limitation of business environment analysis:

1. Unexpected and Unanticipated Events 

We can not tell unexpected and unanticipated events in business environment analysis. Sometime, business has to face unexpected happenings. So, there will no benefit of business environment in these cases.

2. No sufficient Guarantee

Business environment analyst does not give any guarantee whether all events will happen as per estimation in business environment.

3. Uncritical Faith 

Sometime data may be incorrect. So, decisions on basis of these analysis may be risky for business.

4. To much information

Sometime too much information relating to business environment analysis will create the doubt in businessmen.

Technological Environment

Definition of Technological Environment :-


“Technological Environment means the development in the field of technology which affects business by new inventions of productions and other improvements in techniques to perform the business
 work. "